Whites Premium – About us

Having experimented with different complete dog foods for our dogs Marshal and Jasmine and often feeling disappointed with the results (and the price!) we thought it’s high time to create our own with the help of nutritionalists and vets. We have always been extremely interested in nutrition and believe that our four legged friends have the right to as high a standard of food as we do. We were determined to create a dog food that was healthy, tasty and full of goodness.

We know many humans and dogs can be allergic to certain ingredients so we made the food hypoallergenic and gluten free (apart from the vitality Muesli that contains more carbohydrates). We wanted to make it truly balanced using the best quality natural, wholesome ingredients that would provide all the proteins, carbohydrates, fats, vitamins and minerals that the dogs required to keep them in tip top condition. We insisted on human grade meat and fish, and wanted nothing in the food that we would not eat ourselves!

Not only did our dogs love the food but also after a week we noticed changes. Jasmines skin lost its flakiness and she no longer scratched herself as she had been doing when on her other food and her coat started to gleam. Marshal lost weight and became more active.

When our friends heard what we were doing they asked if they could try the food for their dogs. They all reported the same thing that their dogs loved it and had improved on it. We kept being asked for more so upped our production, and before we knew it our little bit of creativity became a full professional range. Now dogs across the country enjoy and benefit from our healthy food.

We hope your dogs enjoy and benefit from the food as much as ours have. Please feel free to write/email to let us know your experiences. 

With Best Wishes,

Nicole and Steve White