Why Choose Whites Premium Dog Food?

Why Our Premium Dog Food?

Whites Premium is a complete premium dog food offering convenience without compromise. Our premium dog food contains only high quality ingredients, no cheap fillers, and is nutrient rich. It will provide your dog with all the proteins, carbohydrates, fats, vitamins and minerals that they require to maintain good health.

How is Whites Premium better for your dog?

Our premium food only contains ingredients that will be of benefit to your dog’s good health. We do not use cheap fillers, so your dog will produce lower stool volumes making trips outside between walks unnecessary. Because the ingredients are of high quality they are easily digestible and nutrient rich, so less food needs to be consumed for your dog to have all it requires, this in turn saves money.

The Ingredients

When you compare the ingredients and nutritional values of our Premium food against others you may be pleasantly surprised to find it is in fact, by volume, less expensive and healthier for your dog. Our premium food contains high levels of good quality protein sourced from human grade meat and poultry products. 

Protein:  The list of ingredients on any dog food pack is based on their percentages in the food from greatest to least. You can see that protein is very high on the list in all our foods and that all the other ingredients added are only there because they benefit a dogs health and should be part of his/hers diet.  Many pet foods, especially the economy brands, use corn, gluten, soy, and bone meal as a major source of protein, but these are inferior sources of protein for your pet. We use fish, lamb and chicken; it’s as simple as that!

By products:  We use no animal by products, cheap plant proteins, or cheap fillers.

Preservatives:  We use no chemical preservatives (which are often added to pet foods and can be damaging to your dogs health). Instead we choose to use the natural antioxidants Vitamin A and E to preserve the food.

Seaweed meal:  Packed full of vital nutrients and antioxidants Seaweed meal is great for your dogs’ fitness and safeguarding against disease.  Also rich in iodine to keep energy levels balanced.  Seaweed is an excellent source of nutrition containing a remarkable supply of vital nutrients, amino acids, vitamins and minerals (it is rich in iodine and iron) to regulate your dogs’ hormones and eliminate toxins.

Added vitamins and minerals:  Antioxidants, these can help deter many diseases including kidney disease, heart disease and cancer.

Vitamin A – is an essential nutrient for the normal functioning of your dogs visual system, for growth and development and appetite and taste.  

Vitamin E – a powerful antioxidant that works synergistically with other antioxidants to protect against cell damaging free radicals, boosting your dogs’ immune system, vitamin D – works to help maintain healthy bones and teeth for your dog and is thought to have an important anti-ageing role within the body, Copper – an essential nutrient that plays a role in the production of haemoglobin (the main component of red blood cells) and myelin (the substance that surrounds nerve fibres), plus a full complement of B-vitamins – the B complex vitamins can be found in all living tissues. B vitamins are essential for the functioning of your dogs’ nervous system, for good digestion, for the growth and maintenance of muscles, and for preventing skin conditions and trace minerals – are added to our premium dog food to supplement and help your dog’s immune system.

Our senior/light food contains MSM, Glucosamine and Chondroiton to reduce joint wear, fight arthritis and alleviate joint pain.

Barley:  High in the antioxidant Selenium – helps regulate the metabolism, including thyroid hormone metabolism, antioxidant defence systems, and immune function. Accumulated evidence from prospective studies, intervention trials and studies on animal models of cancer has suggested a strong inverse correlation between selenium intake and cancer incidence, Niacin – a B vitamin that provides numerous protective actions against cardiovascular risk factors, and Magnesium – a mineral that acts as a co-factor for more than 300 enzymes, including enzymes involved in the body's use of glucose and insulin secretion.  

Brewers Yeast:  A wonder food for your dog, providing most of the B vitamins, sixteen amino acids and fourteen or more minerals. The major B vitamins it contains are, Vitamin B1 (thiamin) – releases energy from carbohydrate in the diet, and is important for the heart and nervous system.  Vitamin B2 (riboflavin) – releases energy from carbohydrate in the diet, and maintains healthy skin, eyes and digestive tract.
Niacin (Vitamin B3) – releases energy from carbohydrate, and helps to maintain healthy skin, digestive tract and nervous system.

Lets look at our ingredients

As well as providing bulk and decreasing the transit time of faecal matter, therefore decreasing the risk of colon cancer and haemorrhoids, barley's dietary fibre also provides food for the "friendly" bacteria in the large intestine. When these helpful bacteria ferment barley's insoluble fibre, they produce a short-chain fatty acid called Butyric Acid, which serves as the primary fuel for the cells of the large intestine and helps maintain a healthy colon. These helpful bacteria also create two other short-chain fatty acids, Prop ionic and Acetic Acid, which are used as fuel by the cells of the liver to help lower blood cholesterol.

Yucca Extract:  Beneficial for healthy skin and a gleaming coat, and to promote the healing of wounds.  Yucca Extract is helpful in preventing arthritis, joint pain and joint inflammation.  Yucca contains vitamins A, B-complex, C, Calcium, Potassium, Phosphorus, Iron, Manganese and Copper.

Rice:  An excellent hypo-allergenic low fat food source, a carbohydrate that is digested easily and slowly maintaining your dogs energy all day long.  Rice will help protect your dogs’ cells from free-radical damage. Rice is high in manganese, which helps utilize several key nutrients such as biotin, thiamin, ascorbic acid, and choline, keeps bones strong and healthy and helps the body synthesize fatty acids and cholesterol and maintain normal blood sugar levels.  It is also a good source of the minerals selenium and magnesium (see above under Barley).

Wheat and Flaked Maize:  We include wheat and flaked maize in our Vitality Muesli to increase the complex carbohydrate levels in the food to help increase stamina, fight fatigue and boost energy and performance levels in the working and active dog. Complex Carbohydrates are the main source of blood glucose, which is a major fuel for all of the cells and the only source of energy for the brain and red blood cells. Except for fibre, which cannot be digested, complex carbohydrates are converted into glucose. The glucose is then used to provide energy for the dogs’ body.

Peas: Green garden peas are a valuable source of protein, iron and insoluble fibre. Insoluble fibre helps to reduce cholesterol therefore reducing the risk of heart disease.  They are also complex carbohydrates

Oats:  Included in our Vitality Muesli as they are high in protein and can be easily and quickly digested, and are rich in silicon to help keep the working and active dogs bones strong.  Oats are a complex carbohydrate that the working and active dogs body uses to maintain stamina, fight fatigue and boost energy and performance levels. 

"The trend in the dog food market is to use artificial plastic packaging and we refuse to use it. Our natural waxed paper packaging keeps our food fresh and can be recycled."